A strategic marketing consultant and trained researcher with over a decade of experience in entertainment and a professional reputation solidly built on her creative, comprehensive and effective approach to marketing. With an astute appreciation for public and private sector perspectives based on her unique experience and exposure to international market dynamics and regional potentials, Ms. Davis’ clients include Jampro, Ministry of Tourism & Sport and contemporary Jamaican artistes and music, film and entertainment companies.

• Conceptualised, planned and executed International Reggae Day™ (July 1) an annual global media festival inclusive of festival concert, website, workshop, special radio and TV programming, talent search and lecture (1994/1995/2000/2001);
  
  

• Researched and authored “Entertainment Sector Policy Proposal” for the Ministry of Tourism and Sports approved by Cabinet for J$30 million funding (2001);
  
  

• Booking Agent and Management Consultant for L’Acadco - A United Caribbean Dance Force, 2000-Present;
  
  

• Co-producer of inaugural Yard Dance Conference (2000);
  
  

• Consultant on Music to the United Nations Conference on Trade and Development [UNCTAD] (1999); presenter at the National Piracy Roundtable, Copyright Unit (1999); Moderator at National Intellectual Property Week Workshop on Piracy (2000); presenter at “Entertainment & Technology Seminar”, Caribbean Association of Industry & Commerce [CAIC] (2000);
  
  

• Written and spoken on “Internet Marketing”; “Music Industry and Piracy”; “Artiste Development”; “Music Sector Development”; “ Themed Entertainment”; and “Cultural Industries” (1997-Present);
  
  

• Collaborated on publication entitled “Tourist Attraction: A critical analysis of this sub-sector in Jamaica” by Lorna Dee Dunn, published by the University of the West Indies Press (1999);
  
  

• Served as Management/Marketing Consultant/Booking Agent for music artistes Crueshal Substance, Morgan Heritage, LMS, Anthony B, Luciano, Monty Alexander, Felicia Marion, Mighty Diamonds, Jr. Reid;
  
  

• Founded and launched the Jamaican Music Hall of Fame™ (1995);Initiated and negotiated European distribution for recorded products.
  
  

• As Music Consultant for Jampro (Jamaica Promotions Corporation):
  
  

• Researched and authored “Business Plan for Creative Production and Technical Centre (CPTC)” (Jamaica’s visual and media training center) for the EU Trade Development Project/Jampro (May, 2001);
  
  

• Coordinated Reggae Beach Party, Jamerican Film Festival, November 2000;
  
  

• Coordinated Joint Symposium “Brazil and Jamaica: the Impact of Culture on National Identity”, for Jampro and the Embassy of Brazil, May, 1999;
  
  

• Researched and authored the Five Year Strategic Plan for Jamaican Music (1998), Investment Marketing Plan for Entertainment (1998), Inner City Renewal Programme (1997) and prepared recommendations for National Industry Policy on Music (1997);
  
  

• Co-ordinated Jamaica’s participation at the international music festival Midem Cannes from 1996 - 1999 and Midem Latin America and the Caribbean (1997 - 1998);
  
  

• Developed and co-ordinated the Midem Cannes 1998 Preparation Workshop Series, Public Education Campaign (1996-1999) and the Sounds of Jamaica™ Workshop Series 1997 for Jamaica;
  
  

• Compiled and co-edited the Jamaican Music Industry Directory ( 1996, 1997, 1998, 1999);
  
  

• Co-ordinated production of “Rise Up”, the Reggae Boyz™ theme song and video for the official Sony/FIFA World Cup Album (1998);
  
  

• Developed proposals for The Entertainment Bureau, Jamaica (1996), Jamaica Association of Independent Distributors [JAID] (1996) and Sounds of Jamaica Tour Business Plan (1997);
  
  

• Consulted on Jamaica’s presence at the Nagano Winter Olympics (1997).

MSc Criminology, 
Florida International University (Miami, Florida, USA) 1984 - 1986

BA Administrative & Commercial Studies minor in Human Relations
University of Western Ontario, London, Ontario, Canada 1981 - 1984

• Wholistic Medicine
  

• Music, Film, Art, Dance, Theatre and Sports
  

• Internet Surfing
  

• Trivia

Available upon request.