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International Reggae Day Overview 

 

International Reggae Day 2006

Reggae Bring Back Love & Unity

Celebrate the Power & Impact of Reggae Music Globally

Reach an estimated global audience of 10 million persons in

North America, Europe, Caribbean, Latin America, Africa and Asia

Branded Platform for Creative & Media Industries

Showcase the Best in Caribbean Creativity

Honour the Roots of Reggae Music

Unite People Through Culture


Compilation Releases...

IRD 2006 SAMPLER

- TOOTS & THE MAYTALS
- DIANA KING
- SLY & ROBBIE
- WAYNE MARSHALL
- ANTHONY B
- MORGAN HERITAGE
- LUCIANO
- JUNIOR KELLY
- BRENT DOWE

IRD 2005 SAMPLER

- I-WAYNE
- MORGAN HERITAGE
- LOVE & UNITY THEME SONG

IRD 2K3 LIVE SAMPLER

- LUCIANO
- CULTURE
- ANTHONY B
- IRD 2003 CONCERT FOOTAGE

IRD 2001 LIVE SAMPLER

- TONY REBEL
- KULCHA KNOX
- DEAN FRASER
- IRD 2001 CONCERT FOOTAGE

 

Media Objectives

  • Mainstream Media Participation in July 1 Media Festival

  • Partner to Create Annual Media Hosted IRD Festivals

  • Highlight Global Impact of Reggae Music & Culture

  • Promote Culturally Authentic Reggae Experience

  • Increase Demand for Reggae Product Line

  • Platform for Creative & Media Industries

  • Increase Airplay for Reggae Music

  • Improve Community Relations

  • Spotlight Cultural Diversity

  • Promote Creative Quality

  • Promote Love & Unity

 

Festival Objectives

  • Maximize Content-Media-Technology

  • Promote & Preserve Reggae Culture

  • Annual Media Hosted Music Festival

  • Airplay for Variety of Reggae Music

  • Stimulate Improved Programming

  • Position Reggae Culture Online

  • Highlight Creative Industries

  • Encourage Product Quality

  • Celebrate Best of Reggae

  • Promote Love & Unity

  • Positive Vibrations

  • Industry Training

  • Branding

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